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This partly comes down to the way big brands seduce customers with low prices-even when those same customers are aware that, at some point down the supply chain, someone must be losing out. With fashion giants like Primark and H&M, it’s easy for consumers to pick up a new pair of trousers for the price of a restaurant meal or replace a barely-worn T-shirt because it doesn’t excite its owner anymore. Throughout the Western world, cheap clothing is everywhere. Fashion is instant language.What if you could show your gratitude and appreciation to the people who made your favourite products, in the same way you might tip the staff at a favourite restaurant? With tip me, now you can. Miuccia Prada quotes: “What you wear is how you present yourself to the world, especially today when human contacts are so quick. From the colours to the very fabrics apparel is made from.

We want to buy products that speak to us emotionally.” When we get that emotional connection from a product's story we buy it. Lizzie understands that for the consumer to buy into a brand they must buy the story first. It is all a fitting look, it is selling a message and values.” Natural fibres, cotton t-shirts, linen trousers, and rogue belts. “They have given it a slight street look because obviously who their audience is. It’s very natural fibres as well in the way they have styled the look, it is very very natural. “When you are looking at the ‘Made In Kenya ‘aesthetic, it is all Kenyan tribal colours and vibrant colours, oranges and blue. She adds how the tribal and vibrant colours of the aesthetic communicate ASOS’ specific storytelling values. Lizzie is familiar with the ‘Made In Kenya’ 2018 collection produced by Asos as mentioned above. A woman in mid-green and mid-blue come across more likeable.”

For women, medium blue and medium green are colours that have come up in research and are likeable colours. So, Navy blue is a great colour for trust and confidence. We can use colour to convey trust and confidence in a corporate environment. “When we are looking at clothes and when we are looking at fashion telling a story, we are looking at everything from colour to the fabric, how we style it and that gives lots of information to another person about what we believe in. Basically, we can do that by accident or on purpose and we can kind of manipulate it so that what we want to get across, we get across deliberately.” “What we wear is constantly communicating things about us. We can do that consciously and unconsciously. We can also use clothes and fashion to represent our mood. “We can use clothes and our fashion to communicate specific values and influence people to see us in a first light. Lizzie has worked with a whole host of clients which include bank clientel, people from Lego head office, Executives and small businesses, and most recently British Airways. Lizzie helps uncover broadly what type of style and personal values her clients want to come across to others. Lizzie Parsons in an Image Consultant and Personal Stylist in Berkshire near Maidenhead and Reading.